Senior Executive Decision Support Tool at USAA

The United Services Automobile Association (USAA) is a Fortune 500 Company offering diversified financial services and insurance to people and families that serve or have served in the United States Military. With nearly 12 million members and various services, it is imperative that USAA's business initiatives with strategic objectives of the enterprise are aligned.

To accomplish this alignment, USAA combines advanced analytics, simulation methods, and enterprise architecture concepts to create dynamic and systemic models of the enterprise. A major catalyst in these efforts is Dr. Bipin Chadha, Data Scientist at USAA who has developed several decision support models for strategic planning, capability roadmaps, operational risk analysis, capacity planning and scheduling, and portfolio optimization.

AnyLogic was chosen for USAA's modeling needs due to its multi method capabilities. Dr. Chadha says, "the benefits of a multi-method modeling approach, are that you can solve the problem more naturally. If you do not have the ability to do multi-method modeling, you end up creating all types of anomalies in your model, fitting the methodology rather than fitting the problem. Multimethod modeling is a great effective tool."

At the AnyLogic Conference in 2015, Dr. Chadha presented multiple use cases where AnyLogic provides senior executives at USAA with a tool for strategic and operational decision support. One case related to call centers that helps determine optimal staffing and training requirements to efficiently provide the best service to customers. A second case describes the allocation of technology investment across projects in multiple lines of business, and illustrates the impact of various decisions on financial, staffing, and customer satisfaction. Learn more in the case studies section of, or watch the recorded video presentation.

Senior Executive Decision Support Tool at USAA